Synapse uses Google Analytics to collect information about visitors to our site, including:
- Date and time visited
- Pages visited
- Type of Web browser and operating system used
- Demographics (i.e., age, gender, interests)
This information is used by Synapse for internal statistical purposes only. We are interested in improving the way our visitors interact with the site, and these metrics help us by letting us know more about broad patterns of access. For instance, what pages do visitors spend the most time browsing? How many access the site on their mobile phones? This information allows us to optimize the site for individuals who use it.
The Demographics and Interest Reporting enabled on this site allows Google Analytics to collect data about our traffic via the DoubleClick cookie. You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads by using the Ads Settings. Additionally, you can block Google Analytics from collecting your data by installing an opt-out browser add-on.